I am in the process of deciding on/purchasing a primary TLD (Top Level Domain) for my website and I came across this interesting video in the process.

I kept wondering “Should I use .com or .ca for my website extension?” I was speaking with my friend/SEO consultant earlier and he told me he has heard of companies purchasing up to and including TEN (10) extensions for their website! What a headache.

No matter what your needs are, here are the two (2) main things that you should keep in mind:

1) TARGET MARKET – Where are you offering your products/services?

2) BRANDING – How do you want your company to be perceived?

For more on this topic, check out this article on .com vs. .ca.